A UK Website Valuation Service Undertaken by an Experienced UK Website Brokerage: The Website Brokers

Before we take a website to market, we will obtain all the data we require in order to make the valuation of the website. However our website valuation service is often used for clients who do not wish to sell their website, they simply require the website to be valued by an independent, experienced and professional Website valuator such as ourselves here at The Website Brokers for a number of different reasons, such as:

  • UK Website valuation service for tax management
  • UK Website Valuation Service for due diligence
  • UK Website valuation service for a business dispute or a divorce
  • UK Website valuation service out of curiosity
  • UK Website Valuation service for of company in administration

In many ways, valuing a website is similar to valuing a normal business and other assets. Depending on the circumstances in which the website valuation is required the value of a website is determined using a combination of 3 website valuation methods. However as The Website Brokers are privy to the world of buying and selling websites we are able to apply a level of subjectivity which other business valuators simply cannot match.

1. Income approach: In the world of internet businesses money talks. Unlike traditional businesses where there is certainly a perceived thought that they are ‘more tangible’ and therefore a ‘safer’ investment, web investors are always more cautious as often a website value is linked to google algorithm and its constant changes and updates. This is why the income approach to valuing websites will often be the primary method used in valuing websites. Our website valuation approach calculates the present net profit and the value of future income attributed to the website using a discounted cash flow method and looks at possible risks to the business to bring those future income projections in line with current levels of net profit

The other website valuation processes are less used as they are traditional used for ‘bricks and mortar businesses’, however the methods can still be used when we conduct a UK website valuation service

2. The Market Approach: Our Market Approach to valuing UK websites requires The Website Brokers to assess transaction values of similar UK websites which have been sold. The differences are adjusted for parity using benchmark valuation ratios such as; website traffic, conversion rates, domain name value, website ranking to equate a value per visitor and value per customer. The value of websites with as many similarities as possible will also considered to arrive at a comparable website value for your UK website.

3. Cost Approach: Our cost approach to valuing UK websites calculates the investment made in creating the website and how much it would cost to replicate a similar website. Areas we look at are the cost of the domain name and domain registration, the websites hosting, website development, the cost of website content and what has been spent on advertising and marketing of the website and business.

The Website Brokers will consider all 3 website valuation methods, with the most relevant one for your websites particular circumstances to be used as the leading indicator of your UK websites value.

Providing a UK Website Valuation Service to Calculate how much a website is worth requires a very specialist set of skills and an appreciation of what generates website value, with over 30 years combined experience of buying and selling websites and with over £300,000 worth of websites sold since we formed The Website Brokers a few Years ago – there are no other companies better placed to value your website then ‘The Website Brokers’

Cost of UK Website Valuation Service

  • Domain Only: £90
  • Active Website: From £250 – (If you choose us to sell your website, we’ll refund this cost on sale completion!)

What Do you Receive When We have Completed Your UK Website Valuation Service?

  • 1 x Certificate of Valuation
  • 1 x Valuation Report